The jewelry chain "Tsarskoe Zoloto" is not just a business, but a symbol of family history.
The great-grandfather of the company's founder was a wealthy man who lived at the court of Nicholas II. As a nobleman, he could afford a hobby - making jewelry that had no analogues in the world. One of his products was presented to Alexandra Feodorovna, the wife of Nicholas II, in 1911 in honor of her birthday.
The jewelry chain appeared as a tribute, as an expression of pride, as the fulfillment of a family dream. The name of the first salon could not sound other than "Tsarskoe Zoloto", which decades later was still revived.